From "Domestic Market" to "Global Stage": The International Journey of Metal PVC Crafts

With the dual improvement of quality and technology, metal PVC crafts have begun to go global, making their mark on the international market. Last year, the company's "Oriental Zen" series of ornaments debuted at the Frankfurt Crafts Fair in Germany. The series blends the hardness of metal with the softness of PVC, showcasing a unique Oriental aesthetic that attracted purchasing agents from 20 countries to sign cooperation agreements.
To meet the needs of the international market, the company has implemented "localized innovation" targeting the cultural preferences of different regions. For example, in response to the European market's fondness for "retro style," it launched metal PVC candle holders using an antique process. The imitation copper rust texture on the surface is created by a special oxidation process, preserving a sense of history while meeting EU environmental requirements; for the tropical style of the Southeast Asian market, it has developed outdoor hanging ornaments with moisture-proof properties. The patterns incorporate elements such as coconut trees and waves, maintaining vibrant colors even in humid environments.
In the process of internationalization, the adaptability of the management system is equally important. The company has passed multiple international certifications, including ISO9001 International Quality Management System Certification and the US ASTM safety standard certification, and has established a cross-border supply chain management system, achieving full process visualization from order placement, production scheduling to logistics and transportation. Currently, products have entered markets in 50 countries and regions worldwide, with overseas revenue increasing from 5% to 35%, becoming one of the representatives of Chinese crafts "going global".